In Defense of Brainstorming

Brainstorming’s highest value is not in producing the greatest number of ideas, but in (1) generating creative and innovate ideas, and (2) creating ownership for implementing those ideas. Marc Andreessen’s “Quote of the Week” last week was “Why brainstorming is a bad idea.” Andreessen quoted Frans Johansson’s book, The Medici Effect: “…In 1958…psychologists let groups […]